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Schultz's Coffee Odyssey: From Bean to Billions "Starbucks"
Schultz's youthful obsession with coffee was sparked by his father's daily morning ritual, igniting a lifelong passion.
What Entrepreneurs Can Learn from the Business Mind of Ryanair's Michael O'Leary
Michael O'Leary, the CEO of Ryanair, is the maverick who turned a small Irish airline into a budget flight behemoth. His story isn't just about cheap tickets; it's a masterclass in ruthless efficiency.
The Story of AeroPress: How Ignoring Modern Business Rules Fueled a Coffee Revolution
How often do you find a gadget that's both cheap and indispensable? Let me tell you about the AeroPress: a coffee maker with a devoted following – and a wildly unconventional inventor...
Mashman Investments' Business Model and Breakdown
I founded Mashman Investments on January 3rd, 2022. It's the second business under the MASHMAN umbrella and acts as my private investment firm.
The Enron Scandal Explained in Under 2 Minutes: A Quick Primer
The Enron scandal, a saga of greed and deception, shook the corporate world in 2001. It’s a story where ambition turned into one of the biggest frauds in history.
Promoting Excellence | When Clients Listen To Your Expertise
I had a conversation with a client, friend, and mentor today. It had been at least 6 months since we had any sort of phone call. As we were catching up he told me about some updates to his life and business.
How To Prepare For A Prospect Call and CLOSE!
Define the intent before you even get on the call. What is the point of the meeting? Do you need to collect information? Do you have something pressing to cover? Don’t be afraid to share some strategies to help the client better understand what you’re going to be doing for them
8 Living Economic Thinkers You Should Know About
JM Keynes said that most of us are "the slaves of some defunct economist". Here’s a selection of LIVING economic thinkers (unorthodox, but from both Left and Right), their key book and its main idea. Drawn from my book “50 Economics Classics”.
The Paradox of Rationality: Why Schelling Says "Don't Trust, Exploit"
Ever notice how predictable people can be? Nobel laureate Thomas Schelling built a career on this, arguing that rationality itself can be a weakness, especially in strategic situations.
Good Strategy / Bad Strategy Summary: The Key Points in Under 2 Mins
"Good Strategy Bad Strategy" by Richard Rumelt dispels the fog around strategic planning, turning the abstract into actionable wisdom that can transform organizations.
Commerce Clause explained simply: Why you should know about it now
In the heart of the US Constitution lies a hidden gem—the Commerce Clause, often overlooked but poised to reshape our economy.
The Human Side of Business Metrics: Surprising Ways Emotions Impact Performance
Metrics aren't just numbers; they're stories about people. Behind every data point is a late night, a brainstorm, or a moment of inspiration. Understanding this hidden layer is key to decoding performance..
7 Isaac Mashman Quotes on Personal Branding and PR
Your personal brand is YOU! It is who you are. What people know you as. What you specialize in. Establishing your personal brand leads to increased credibility, higher numbers, and an endless list of other benefits. — Isaac Mashman
The Art of Negotiation: Strategies from the Diplomatic World
Negotiation, a subtle art practiced in the high-stakes world of diplomacy, holds lessons for us all. Mastering it can turn conflicts into opportunities...
Things To Consider Before Hiring An Agency To Handle Your Social Media
Before hiring and partnering with any agency, ask yourself what you are looking to get in return. Are you looking for direct or indirect results? Typically, you would want the agency to help increase your following, create content, and drive sales.
How To Choose The Best Public Relations Firm For You
Identify what you are looking to get from hiring a PR firm. Public Relations as an industry has many verticals and encompasses many kinds of services. Are you looking for a firm that specializes in crisis management? Talent acquisition? Influencer relations? Sending releases?
The Hidden Costs of Cloud Computing: A Financial Deep Dive
Cloud computing, often seen as a cost-saver, hides its true costs in complexity. Let's unravel the mystery and make it as clear as the sky on a sunny day.
The Legal Legacy of Hadley vs Baxendale: A Major Shift in Liability
Hadley vs Baxendale may sound like a crusty old legal case, but its impact ripples through every online purchase you make. It's the invisible thread that lies between you and your favorite online store...
9 Leadership Lessons from 9 Years Working at Tesla
After 9 years of working for Tesla, Jorge Milburn (currently its Director Sales & Delivery Operations for the EMEA region) reflected on the priceless pearls of wisdom he's harvested. Brace for insights worth cherishing... 👇 🧵
Mashman Properties' Business Model and Breakdown
I launched Mashman Properties on January 7th, 2022 less than a week after launching Mashman Investments. Mashman Properties is my private real estate investment firm and will be the owner of multiple kinds of real estate related assets.
How (and Why) Companies Try to Balance Profit and Principles
Having spent my career in human resources for companies of various sizes, one big thing that has changed is a focus on corporate 'ethics': a tightrope walk between profit and principles. In today’s business world, it's not just about making money but also how you make it.
A Secret Mental Model That Made Warren Buffet A Billionaire (Learn how to use it in your life).
In investing, business, and life decisions, Warren Buffett emphasizes a concept he calls the "Circle of Competence." It's about the importance of knowing one's limitations and staying within the boundaries of what one understands.
Is Investing In Your Social Media Presence Worth It?
Before you make any crazy investment, start by asking yourself why you want to build your social media presence? Generally, you’ll fall into one of or all 3 of these categories.
An Introduction To Public Relations (PR)
What is Public Relations? Public relations, or PR for short is the active and intentional direction and management of an entity’s relationship with the public. How the public feels, what they think therein, their trust, and the overall conversation surrounding them.