Is Investing In Your Social Media Presence Worth It?

Before you make any crazy investment, start by asking yourself why you want to build your social media presence? Generally, you’ll fall into one of or all 3 of these categories.

Exposure

Revenue/Sales

Trust

Oftentimes exposure will lead to sales, trust to ease of sales, and more sales allow you to drive more exposure etc. You can also leverage your social presence to get a job which falls into the exposure/trust category. Regardless.

Do you want to invest in your personal social media presence or that of a business? Both? If you do not have a business and just want to be known for you, your social media can still be monetized.

All that being said, I’d recommend having some degree of idea as to why you want to build on social media and then start investing into areas you can delegate or suck at although, you can go far without investing much initially.

As soon as you see steam building up for your social media, consider taking things up a notch and paying a photographer, videographer, editor, etc.

Your social media content and page may suck at first. It probably will actually, but with time you will improve, learn what works, and reinvest into your personal brand.