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Can You Make A Full-Time Income From Being An Influencer Who Only Makes Sponsored Posts?
Unless you already have an established following of thousands, hundreds of thousands at that, it is unlikely that you will make a living just by making sponsored posts. Companies that hire influencers are looking for something in return.
What To Know Before Publishing Your First Book
In November of 2021 I officially launched my first book āPersonal Branding: A Manifesto on Fame and Influenceā ā as Iām working on writing a second edition version which is coming out next November, now would be a good time to share what I learned and wish I knew when I started.
An Introduction To Public Relations (PR)
What is Public Relations? Public relations, or PR for short is the active and intentional direction and management of an entityās relationship with the public. How the public feels, what they think therein, their trust, and the overall conversation surrounding them.
The Power of Social Proof: Influencing Our Thoughts and Actions
People make decisions about what is correct based on what others think is correct. Using the opinions of others is another strategy for decreasing the need to think in order to make our own conclusions. It also puts people at risk of being manipulated.
Roger and Eve: How Maybelline Coded Lip Gloss Advertisements to Highlight Romantic and Sexual Appeal
In the 1980s, Maybelline produced a series of advertisements for their lip glosses Kissing Potion, Kissing Slicks, and Mini Kissing Stick. The two advertisements I will focus on were published in 1981 (Kissing Potion) and 1980 (Kissing Slicks).
6 Powerful Techniques That Causes People To Say "Yes"
When a potential customer says "yes" to your call, meeting request, or purchase of your good or service, it's a wonderful feeling. The sales industry depends heavily on "yesses," and we all want to see more of them.
I Finally Got My Lost Bitcoin Back: Thanks To iBolt Cyber Hacker.
The heart-stopping moment of realizing my Bitcoin was lost sent me into a panic. The journey that followed, however, transformed my despair into relief, thanks to the invaluable assistance of iBolt Cyber Hacker. Here's the story of how I finally got my lost Bitcoin back,
Things To Consider Before Hiring An Agency To Handle Your Social Media
Before hiring and partnering with any agency, ask yourself what you are looking to get in return. Are you looking for direct or indirect results? Typically, you would want the agency to help increase your following, create content, and drive sales.
Why I'm Launching A New Podcast After Ending Chase The Vision
One of the first things I did when I was a young and eager entrepreneur, excited to jump into the business space and grow my personal brand was launch a podcast. I saw leaders who I looked up to at the time like Gary Vee who would blast out content every single day.
How To Prepare For A Prospect Call and CLOSE!
Define the intent before you even get on the call. What is the point of the meeting? Do you need to collect information? Do you have something pressing to cover? Donāt be afraid to share some strategies to help the client better understand what youāre going to be doing for them
Commitment and Consistency: A Dangerous Weapon Of Influence
Commitment and consistency lie deep within us. It is our nearly obsessive desire to be (and to appear) consistent with what we have already done. Once we have made a choice or taken a stand we will encounter personal pressure to behave consistently with that commitment.
A Brief Look At The Benefits of Guest Podcasting
Being a guest on other peopleās podcasts is a fantastic way to build your personal brand, business, and everything else that encompasses the subject. I encourage my clients to go on what are called Podcast Tours, which can be anything from 12 shows in a month, to 100 over a year.
How To Choose The Best Public Relations Firm For You
Identify what you are looking to get from hiring a PR firm. Public Relations as an industry has many verticals and encompasses many kinds of services. Are you looking for a firm that specializes in crisis management? Talent acquisition? Influencer relations? Sending releases?
Looks Can Be Deceiving: The Illusion of Trusting the Good-Looking
The liking bias is simple to understand and yet we continually fall prey to it. It means that the more we like someone, the more we are inclined to buy from or help that person. This rule is used in hundreds of ways by total strangers to get us to comply with their requests.
Reciprocation: A Powerful Weapon To Influence People
Influence is a classic book on persuasion, has sold over 3 million copies & been translated into 30 languages. It has been on the New York Times Best Seller list, as well as on Fortune's list of the 75 Smartest Business Books. It is mentioned in the book 50 Psychology Classics.
Inside the mind of Ernest Ditcher: The Father of Modern Advertising
In the 1930s, advertising was unsophisticated guesswork. People were surveyed at stores: Why did you buy this? Why not that? Their answers shaped what products were made and how they were advertised. Ernest Dichter, a young man, believed he knew a better way...