Promoting Excellence | When Clients Listen To Your Expertise

I had a conversation with a client, friend, and mentor today. It had been at least 6 months since we had any sort of phone call. As we were catching up he told me about some updates to his life and business.

He mentioned that he was working on launching a new podcast! I've helped him with his shows in the past so I was curious to find out the name and about it.

When he told me, I frankly didn't like it and recommended we change it. Not to mention there were half a dozen shows with similar names.

This was coming from an expert's perspective and he knew it. If I needed help with funnels or ads and he said my thing sucked, I wouldn't have taken it personally.

I told him to give me a bit, and that I'd come up with a better one. I owed it to him to make sure if he listened, he would be able to present the best possible podcast at launch.

We got off our call and 30 minutes later I found a name that was more aligned with his brand and personality, wasn't used, had an available domain, and would be more memorable in the long run.

I took the time to write a quick 600-character show description, highlight some brand materials, and shoot over a PDF by text. His response? "I love it" and "Our call was perfect timing."

A few hours later I pulled up the domain to see if it was still available. It wasn't. He went ahead and purchased it.

You have an obligation to help people. This doesn't mean you have to bend over backward to do so, but like in my case I had no problem taking a few minutes of my morning to help someone who had helped me in the past.

I know sometime in the future the time will come when he hires me again to help him. It also felt great to remind myself of just how good I am at what I do. Shameless brag 😁