Things To Consider Before Hiring An Agency To Handle Your Social Media

Before hiring and partnering with any agency, ask yourself what you are looking to get in return. Are you looking for direct or indirect results? Typically, you would want the agency to help increase your following, create content, and drive sales.

What are the targets you are expecting? When you meet with potential agencies, let them know about these targets. This will allow a professional business to be realistic with you about what they can and cannot do.

Factor in the budget and the contract. You are looking to spend $500 per month on the ultra-cheap end, to thousands of dollars per month. Is the contract inclusive of deliverables or are there add-ons like extra videos or managing more platforms?

The details are vital at this stage so you can both remain transparent and keep expectations.

Look for client success stories! More important than testimonials, are success stories. Is the agency able to produce video testimonials, and case studies, or refer you to previous clients’ pages or results? Be reasonable with your demands but do your due diligence.

Search for the agency online to make sure there are no scam alerts or negative press. Social media agencies have become notorious for being slimy at times.

Who is the founder? The founder of the business should be vocal and have their own social media presence established in my opinion. If not the founder, then the agency’s pages should be near perfect.

If they have 100,000 followers but only get 10 likes per post, I’d RUN. You should be cautious of fake engagement and fake results. Having a quality founder will reassure you are working with a quality company.

Timing. I understand that there is not time like the present, but do you really need to hire an agency at this present moment? Could you do better with a freelancer or VA to handle tasks? Agencies can come with a premium.