How To Choose The Best Public Relations Firm For You

Identify what you are looking to get from hiring a PR firm. Public Relations as an industry has many verticals and encompasses many kinds of services. Are you looking for a firm that specializes in crisis management? Talent acquisition? Influencer relations? Sending releases?

Do you need a public relations firm or a public relations professional? Sometimes it may make more sense to hire a consultant or someone who can assist freelance.

BUDGET! You can expect to pay as little as $1,000 a month to more than 5 figures a month. Some firms may charge quarterly, lump sum, or deliver on results.

Once you have identified the services and focus areas you are looking for assistance in, do you want a firm that is local to you that can sit down face to face, or a virtual firm that can help you remotely?

You can use review sites like Trustpilot, Yelp, and basic Google Business listings to find firms accordingly. Seek out positive reviews, but more specifically video testimonials from real people. PR is an industry that has many verticals but comes with several negative sides.

Look for an ethical organization. One that you can trust to handle conversations on your behalf, and is willing to answer questions.

Maintain communication! Your firm is an extension of you and your business. One of the few entities that you will allow to speak for you. Communication is vital for a successful partnership.