Startups are known for three things -- ideas and innovation, passion for taking risks, and the 'can do' spirit. Startups move through various stages like ideation, prototyping, MVP, product-market fit research, and more.

Many might feel that investing in UX/UI design would waste time and money and is not required at these initial stages. This attitude can cost Startups in the later stages, and they should know why it is essential to consider User Experience.

User Experience involves Research, Ideation, Design, Prototyping, User Testing. In User Research, understanding the User in-depth can tell how to create a product that suits users' needs. It informs about the users' pain points and how the product compares to its Competition.

User Research results in creating designs that help users complete tasks seamlessly and make the product enjoyable. The end customer is essential, and their Experience with the service/product will drive up the sales.

More reasons are listed below why startups should invest in UX/UI.

To Avoid Future Expenditure: Customer satisfaction is essential to drive up the sales and market value of the product/service. If customers have good experiences, they will recommend it to others.

Hence, investing in User Interface to make the look of the Application/ Website attractive is beneficial, and further design for Usability and Feel will retain them. Prototyping will help to test the functionality of the product.

If the Startup realizes that the look, feel, functionality and usability are not up to the mark later, they have to spend on the design, redevelopment, and all this will cost money, effort and, time.

Brand Awareness and Brand Value: In the past, marketers exhibited brand behavior on non-interactive mediums like TV ads, Print. Now, in the era of the digital age, brand behavior has to be showcased everywhere. The customers are engaged and interact with the apps, websites.

Therefore, it is crucial to integrate the brand behavior digitally. The Startup is the Brand owner, but the UX Designer is the Brand Reinforcer. UX design caters to the expectations of the User from the Brand and strengthens the Brand meaning.

It informs how you will look, speak and act. Experiences with any brand touchpoint (including digital products) can either reinforce the Brand's perceptions or break them down.