What Is Imagery In UI Design? Definition And Examples

What is imagery?

An image speaks a thousand words — the most common proverb we use to describe the importance of an image. Imagery in UI design is the visual language used to help users relate to a brand and its products, adding an interactive element in an image.

Imagery in literature is a language that appeals to one or more of our five senses. Using images enhances the experience for the user by simplifying the complex concepts by reducing them to pictures. The human brain responds to images almost 50,000 faster than text.

The images you use should be informative, delightful, and above all, they should convey the right message to the user. We have prepared a list of imagery examples to be taken care of while utilizing imagery in UI design.

Appropriate position & size for your images.

Images should always have an alternative text attached to them, and it still conveys the necessary information when the image fails to load.

Every image should work as a story-teller for your interface by conveying information in a structured, more accessible, and pictorial fashion.

It shouldn’t be a distorted image, creating negative visual noise. It should be of perfect resolution and scalable across multiple devices.

An image should constitute a point of focus and introduce meaning to it.

The color and the characters we use should blend well with the design aesthetics of our website or application.

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Originally Published at ProCreator Blog, Written by — Sandesh Subedi.