UX/UI helps in User Journey Simplification:

Has it ever happened to your customers that the entire process of accomplishing a task becomes complicated and less rewarding, which makes them quit during the journey? Do they feel less interactive during the journey?

It can be avoided if the UX designer considers the User's needs, motivations, and pain points while designing the User Journey. Other considerations by a designer are giving feedback on User actions, whether right or wrong; this makes the journey interactive and humane.

Congratulating the User on completing a task creates positive emotion and pleases them. Similar positive UX leads to the User's satisfaction, which retains their interest in the platform. 

Whichever channel the User is catering to, a good UX/UI design for the User Journey can make the journey from the first point to the end and beyond simple, memorable, and enjoyable.

Easy Use of the Dashboard:

Do you feel like the Dashboard has too much information and confuses the Marketer while doing a task? Dashboards should help the Marketers with customer data & with predictive models to help them deliver the right message to the right customer on time.

UX Design helps achieve these goals by visualizing the data points in real-time to make informed marketing decisions. Netcore had similar goals; we helped them achieve Dashboard UI Design which was clean and intuitive to get insights into their activities.

Personalization:

Marketers are involved in different campaigns and different positions. A campaign executor might create marketing campaigns; the Marketing Manager might want to provide his executive team with the instructions and journey flow.

While the Product Manager might want to review campaign metrics to determine the effectiveness of the campaigns and optimize them in the future. Their goals are different, and hence it requires Personalization which can be done at the stage of User Research in UX Design.

Discoverability:

Many times we want to do a task, and it is impossible to find the desired option. The information on the platform is so cluttered that we get annoyed searching for the proper action to do a particular task. Solution is Discoverability in MarTech.

In Information Architecture, the focus is on planning information to improve discoverability which refers to the Users' ability to find critical data, applications, or services. Easy navigation helps the User seek crucial content & achieve their goals, helping Marketeers too.