The 10 most effective digital marketing strategies to follow post-Covid-19.

Web Design/ UX/UI Design:

 A website has an influence on the user and is your initial marketing platform. An attractive, easy-to-use, readable, clean experience will benefit the organizations to establish trust and retain the audience.

Video Marketing:

There are 4 types of video marketing- educational, company-culture, product, & testimonial. It uses videos to communicate information about the product/ services. It educates people, engages them on social media channels, & gives a new medium to reach customers.

Content Marketing:

It is a marketing strategy used to attract, engage, & retain an audience by creating & sharing relevant articles, videos, podcasts, & other media. This approach establishes expertise, promotes brand awareness, & keeps your business top of mind of a customer.

SEO:

Search Engine Optimization ranks the website/web pages in the top ranks on search engines like Google, Microsoft Edge, etc. More than 30% of users click on the first link that appears on the search result. Also, less than 10% go to the second page of the search result.

Email Marketing:

It is a form of marketing that can make the customers on your email list aware of new products, discounts, & other services. Common & popular email marketing campaigns are Email Newsletters, Acquisition Emails, Retention Emails, Promotional Emails.

Affiliate Marketing:

It's an advertising model where a company compensates third-party publishers to generate traffic/ leads to the company’s products/services. The third-party publishers are affiliates, & the commission fee incentivizes them to find ways to promote the company.

Social Media Marketing:

80% of users search for products online. The use of social media platforms like Instagram, FB, Twitter, Quora, YT is valuable today as most people use them to entertain themselves. Social media can be a useful tool for business.

Influencer Marketing:

Individuals having a dedicated social following & are viewed as experts within their niche are considered to be influencers. Organizations use the fan base of these influencers to reach their targeted audience through endorsements & product mentions by them.

PPC:

Pay-per-click is commonly associated with first-tier search engines. A model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. It’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

Other:

Use of Promotional Devices (Sweepstakes, Contests, and Giveaways), Gift Cards, Charitable Sales Promotions, Commercial Co-Ventures, and Cause-Related Marketing. Digital marketing is one of the best ways to reach new customers, retain old customers & achieve business goals.