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Weapons Of Influence

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6 Memos

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22 Follows

A concise summary of six weapons of influence mentioned in "Influence: The Psychology of Persuasion" is provided in this collection.

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@BooksMyRefuge

Reciprocation: A Powerful Weapon To Influence People

Influence is a classic book on persuasion, has sold over 3 million copies & been translated into 30 languages. It has been on the New York Times Best Seller list, as well as on Fortune's list of the 75 Smartest Business Books. It is mentioned in the book 50 Psychology Classics.

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@BooksMyRefuge

Commitment and Consistency: A Dangerous Weapon Of Influence

Commitment and consistency lie deep within us. It is our nearly obsessive desire to be (and to appear) consistent with what we have already done. Once we have made a choice or taken a stand we will encounter personal pressure to behave consistently with that commitment.

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@BooksMyRefuge

The Power of Social Proof: Influencing Our Thoughts and Actions

People make decisions about what is correct based on what others think is correct. Using the opinions of others is another strategy for decreasing the need to think in order to make our own conclusions. It also puts people at risk of being manipulated.

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@BooksMyRefuge

Looks Can Be Deceiving: The Illusion of Trusting the Good-Looking

The liking bias is simple to understand and yet we continually fall prey to it. It means that the more we like someone, the more we are inclined to buy from or help that person. This rule is used in hundreds of ways by total strangers to get us to comply with their requests.

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@BooksMyRefuge

The Power of Authority Bias: Why We Trust Experts Without Questioning

The Bible explains that when we disobey a great authority we get ejected from paradise. There is a deep-rooted sense of duty to authority within all of us. It is known as obedience to authority. Our extreme willingness to go to almost any lengths on the command of an authority.

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2 min read
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@BooksMyRefuge

The Science Behind Scarcity and Its Influence on Decision-Making

Opportunities seem more valuable to us when their availability is limited. Something that on its own merits, held little appeal suddenly becomes attractive merely because it would soon be unavailable. The “limited-number” tactic is commonly used by various industries.

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2 min read
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