'SaaS'ing up Indian Enterprise Tech!

Rising digitalisation has pushed enterprises towards accelerated cloud adoption, making cloud companies experience increasing profits.

If reports ans statistics are to be believed, India is inching ahead to become the global SaaS leader. Country's rapidly growing digital business ecosystem is opening doors to a sea of opportunities for the SaaS segment.

Enabling factors including a wide talent pool, favourable policies, growing market demand from the SME firms and increased access to capital among others that are propelling the segment.

SaaS segment forms one of the leading components of the booming Indian unicorn startup story. As per a report by venture capital firm Bessemer Venture Partners, year 2030 will see the Indian SaaS market value to touch US$50 billion.

Saas forms a crucial segment of Enterprise Tech In India. Exploring the market opportunity based on an Inc42 research, in the SMB segment, Indian SaaS companies are targeting medium and small size businesses as their customers.

Some of the notable startups in this space include ZOHO, Wingify, Chargebee and freshworks.

SMBs in the country, key drivers to the Indian growth story, are exploring the cloud to increase business agility and build capabilities to do tasks that otherwise are time consuming.

The horizontal software segment has Indian SaaS companies offering software based business solutions which are sector agnostic. Some of the startups in this space include Icertis, druva, CleverTap and Darwinbox.

The vertical segment has Indian SaaS companies offering software based business solutions which are sector specific. This emerging segment includes names like amagi, zenoti, CARESTACK and RateGain.

The API/Data Infra Tools segment of the enterprise tech domain has Indian SaaS companies offering development and data operation tools. These include Hasura, Atlan and BrowserStack.

With a widespread growth, India is poised to become the next global SaaS capital. Are you a part of this tryst with digital destiny too?

Curious about what other sectors are doing well in India? I've got you covered here!

For more such content on 'Rising India', follow me here.