Finding success as a solo creator – a Twitter thread of advice by Jay Clouse
Jan 23, 2023 · 3 mins read
0
Share

Part 1
I earn $40,000+ per month as a solo creator. If I had to start over, here's what I'd do: 🧵
Save
Share
Start a weekly newsletter
If you have experience in a particular industry or niche, start there and position yourself as an expert.
If you don't have experience, pick something you're obsessed with and position yourself as a curious learner.
Save
Share
Study, study, study
Whether you're starting from zero or already have experience in your niche, become one of the most knowledgeable people IN THE WORLD on that subject.
The better you know a subject, the more unique, insightful, and compelling your work.
So read – a LOT.
Save
Share
Go HARD on Twitter
There's still a lot of opportunity on Twitter – especially with Threads.
Turn on notifications for big accounts in your niche and become visible (and appreciated) by being an early value-add in their replies.
Tweet daily and publish 1-2 threads per week.
Save
Share
Repurpose your best threads
There's a huge arbitrage opportunity for turning your best threads into carousels on LinkedIn and Instagram.
You can use Tweetpik or go the extra mile and use a design template from Canva.
Save
Share
Direct social followers to your newsletter
Append every Thread and every carousel with a Call To Action to subscribe to your newsletter for more.
This is a slow drip, but it's consistent. And every subscriber counts!
Save
Share
Start offering 1:1 consulting
Your subscribers will look at you as more knowledgeable than them.
Offer hourly 1:1 consulting to your readers – start at $100/hr and add a booking link to your email signature.
Increase the price $100/hr every 10 bookings.
Save
Share
Cross-promote with other newsletters
The best way to get new subscribers is to put your newsletter in front of other newsletter subscribers.
Cross-promote with other related newsletters or purchase paid advertisements in them.
Save
Share
Roll out newsletter sponsorship
It's pretty common to get ~$30 per CPM ($30 per 1,000 subscribers) in newsletter sponsorship.
At 10,000 subscribers, that's $300 per newsletter advertisement which is $1200-1500 per month!
This can really add up.
Save
Share
Create a digital product
Through your email replies and consulting calls, you will identify patterns in the problems your audience have.
Create a low-priced digital product (a course or Notion template) to address that problem.
Add it to your welcome sequence and footer.
Save
Share
0