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Finding success as a solo creator – a Twitter thread of advice by Jay Clouse

Jan 23, 2023 · 3 mins read

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Part 1

I earn $40,000+ per month as a solo creator. If I had to start over, here's what I'd do: 🧵

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Start a weekly newsletter


If you have experience in a particular industry or niche, start there and position yourself as an expert.

If you don't have experience, pick something you're obsessed with and position yourself as a curious learner.

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Study, study, study


Whether you're starting from zero or already have experience in your niche, become one of the most knowledgeable people IN THE WORLD on that subject.


The better you know a subject, the more unique, insightful, and compelling your work.


So read – a LOT.

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Go HARD on Twitter


There's still a lot of opportunity on Twitter – especially with Threads.

Turn on notifications for big accounts in your niche and become visible (and appreciated) by being an early value-add in their replies.

Tweet daily and publish 1-2 threads per week.

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Repurpose your best threads


There's a huge arbitrage opportunity for turning your best threads into carousels on LinkedIn and Instagram.

You can use Tweetpik or go the extra mile and use a design template from Canva.

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Direct social followers to your newsletter


Append every Thread and every carousel with a Call To Action to subscribe to your newsletter for more.

This is a slow drip, but it's consistent. And every subscriber counts!

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Start offering 1:1 consulting


Your subscribers will look at you as more knowledgeable than them.

Offer hourly 1:1 consulting to your readers – start at $100/hr and add a booking link to your email signature.

Increase the price $100/hr every 10 bookings.

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Cross-promote with other newsletters


The best way to get new subscribers is to put your newsletter in front of other newsletter subscribers.

Cross-promote with other related newsletters or purchase paid advertisements in them.

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Roll out newsletter sponsorship


It's pretty common to get ~$30 per CPM ($30 per 1,000 subscribers) in newsletter sponsorship.

At 10,000 subscribers, that's $300 per newsletter advertisement which is $1200-1500 per month!

This can really add up.

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Create a digital product


Through your email replies and consulting calls, you will identify patterns in the problems your audience have.

Create a low-priced digital product (a course or Notion template) to address that problem.

Add it to your welcome sequence and footer.

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