What is Public Relations? Public relations, or PR for short is the active and intentional direction and management of an entity’s relationship with the public. How the public feels, what they think therein, their trust, and the overall conversation surrounding them.

The entity in focus can be a person, company, or any other kind of organization such as a nonprofit or school.

PR has traditionally been associated with elusive politicians, reserved for the rich, all that good stuff but technology and globalization have lowered the threshold while increasing the necessity.

The following is a list of services that would be encompassed under the umbrella of PR with various degrees of overlap:

1. Marketplace positioning

2. Aligning the brand with marketing - A cohesive and seamless relationship

3. Collection of reviews and testimonials

4. Crises management

5. Press in the form of articles and blogs, podcasts, television and other forms of media

6. Speech writing