4 Magic Hooks That Will Give You An Unfair Advantage In Almost 99% Of Conversations.

The key to effective communication is to know exactly what to say, how to say it, and when to say it. A subtle change of words can make a huge difference in the outcome of a whole conversation. These are called magic words, that talk straight to our subconscious mind.

The subconscious brain is a powerful tool in decision-making, it works a little like a computer and it has only "yes" and "no" outputs and can never land on a "maybe." Using words that talk to this part of the brain which works on reflex can turn the conversation in your favor.

1. I’m Not Sure If It’s for You, But: These set of words you can use to introduce something to just about anybody and anytime, that is 99% rejection-free. Opening a statement with these words causes the listener's subconscious brain to hear. "There is no pressure here."

By suggesting that they might not be interested, you naturally increase their curiosity towards the idea or the product. It fires an internal driver that tells them the decision to be made while the soft approach ensures this decision is unpressured and internal.

2. How Would You Feel If?: People are motivated by one of two things, either to avoid a potential loss or to acquire a potential gain. The real world and the data tell us that will work far harder to avoid a potential loss than they will to achieve a potential gain.

The more contrast you can create between where somebody does not want to be and where they hope to be, the more likely you are to get people to move. Something has to feel right for them to make a decision. If you can make it feel right, the rest is easy.

3. I'm Guessing You Haven't Got Around To?: These magic words can be a handy tool in situations where you are fearful of contacting the person for a follow-up. Instead of asking them how that went, allow them to save face, but also prevent them from making excuses.

This leaves them nowhere to go in the conversation other than where you would like them to go. They respond in one of two ways: either they feel proud that they have done what were promised, or they are embarrassed that they haven't and make a new promise to set things right.

4. Two Types Of People: Entrepreneurs, sales professionals, and business owners are often tasked with the responsibility of helping people make their minds up. These magic words work as decision catalysts by removing some of the choices and creating easy options.

Decisions become easier when choices are polarizing. Ask people to decide who they are by saying "There are two types of people" which sparks their curiosity they want to know which one are they. Your role is to deliver two choices and make them stand out as the easy option.

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