Color Psychology: Understand Meaning, Mood & Feel.

We look at the color red, and the first thing that comes into our mind is danger and warning. Color affects mood and generates emotions. Learning about color psychology is about looking for meaning, perceptions that people make and have for different colors.

The psychological effect of color falls into two categories: –Warm Colors and Cool Colors.

What are the warm colors?

The sun, the fire evoke feelings of warmth, and the colors associated with these are called warm colors. Among the six primary colors- Red, Orange, and yellow and further combinations of these are warm colors, used by the entertainment ,food industry.

What are the cool colors?

The water, the sky evoke feelings of calmness & relaxes the mood, the colors associated with these are called cool colors. Blue, Green, and Purple are cool colors, and further combinations of these. They are used in the tech industry, education sector.

Color Psychology for Blue: The serenity and calmness are associated with the color blue. It symbolizes clarity, trust, dependability, security, and confidence. It is used in industries like technology, education, airlines, banking, and many more.

Color Psychology for Green: It's the color of nature, and it symbolizes harmony, growth, balance, health, harmony, and many emotions that give the eye a soothing feeling. It is used for designing products from the agriculture, health, and fitness industry.

Color Psychology for White: White is associated with peace, innocence, purity, and white provides excellent help in designing clean interfaces. Remember the concept of using whitespace in User Interfaces. It is used for creating products for Fashion, Media, Electronics, Tech.

Color Psychology for Brown: It is associated with warmth, support, earthiness, nature. Brown indicates reliability and generates confidence in the user's mind. It is used for designing products for the construction, textile industry.

For the psychology of other colors, refer to the ProCreator Blog:

Or ProCreator's Medium Blog:

Originally Published at ProCreator Blog, by — Rajat Bagree.

ProCreator is an award-winning UI/UX Design agency in Mumbai, focusing on establishing an end-to-end product solution, from product design to development.