Consumer Trust: Social Influence with Jon Levy

Influence is a byproduct of who we connect with, how much we trust them and a sense of community.

Networking stinks. Researchers found that people associate networking with feeling dirty. Making new friends, on the other hand, is seen positively.

Create curiosity by offering some - but not all information.

S.O.A.R. - Skills, opportunities access and resources - These are the offerings that connect people to messaging.

Discovery leads to engagement, which leads to engagement and then membership.

The sweet spot for online engagement is messaging that is novel, authentic and builds connection.

The IKEA effect: Anything we invest time into we care about. Create opportunities for people to invest their time or help - even if you don’t need it.

Winning people through gifts doesn’t work. Rather, empower them to invest time which builds rapport. Bond people to each other and the activity.

Trust =competence, honesty and benevolence. When someone is looking out for your best interest, you trust them. People forgive mistakes and even dishonesty as long as intentions are good.

Create a community with human connection and feeling the ability to influence others. Humans thrive when feeling influential.