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An insider’s guide to sustainability at work

Oct 15, 2021 · 3 mins read

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Part 1: The importance of targets – and context

Imagine you're standing in the supermarket, about to buy some plant-based milk. There are so many options – much more than if you were just buying dairy milk – that it’s hard to choose.

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Let’s say you lean towards almond milk, only to stop and think, “Oh wait, almonds – they're associated with drought in California, bees dying, pesticides – all these sorts of things.”

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Then you think, “Okay, I’ll buy some soya milk... No, wait – soya is associated with deforestation in the Amazon.”

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But here’s the thing: neither soy nor almonds are inherently bad for the environment. It really just depends on where they’re being produced and how they’re being produced.

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It's difficult to say in black-and-white terms what’s good, what’s not good, and what we should do when it comes to managing our environmental impact.

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Companies and organizations also struggle to understand the best decisions to make – particularly when it comes to how much impact they’re allowed to have and where.

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So how can you tell if your organization is doing enough? A sustainable economy depends on organizations setting specific goals that align with the planet’s capacity to support them.

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This is where science-based targets come in. Just as with climate action, targets can help to reduce impacts across all the interrelated planetary systems that we can’t afford to undermine.

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I'm a sustainability consultant at an organization called Metabolic in Amsterdam. Working in collaboration with the WWF and Swiss Federal Office of the Environment, we developed a simple process to help any business, city, or government understand the impact of their actions.

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The following eight steps are aimed at setting impact reduction pathways that aren’t about doing a little bit better in terms of sustainability – but actually doing what’s necessary for our planet.

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