Markets are constantly changing and evolving, but the fundamental human behavior that drives sales remains constant. Money isn’t attracted to selfish people it’s attracted to businesses that address the needs of their customers and solve their problems.

You can do it through content creation, inventing a product, or reinventing it. To dominate your respective industry you constantly need to ask yourself what do I have to offer the world. To succeed, you must tackle a subject you're passionate about and become an expert in it.

In this memo, I’ll be sharing 5 fundamental books that will provide you with the tools, frameworks, mindset shift, and strategies required to dominate your industry and build a flourishing business.

1. Copywriting Secrets by Jim Edwards

This book is a goldmine for people who are looking to learn to Copywrite and those who want to create more clickable, likable, and meaningful content and build an online business. It’s an extension of human psychology, and how to use it to drive more sales, clicks, and profits.

The book teaches you how to use emotional cues and persuasive techniques to persuade customers to choose you over your rival. I'll recommend it if you want to earn a lot more money and enjoy more freedom, especially if you're not currently making as many sales as you'd like to.

2. The Innovation Stack by Jim McKelvey

Every successful business has a distinctive innovation stack that serves as the startup’s core. To succeed as entrepreneurs, we must identify what makes us special, work to capitalize on our advantages, and strengthen our foundation.

The author delves much more deeply into the entrepreneurial and innovative worlds of the three firms discussed in the book—Southwest Airlines, Ikea, and Apple—as well as the tale of Square and how it managed to survive the Amazon Attack and the lessons learned as a result.

3. Rework by Jason Fried and David Heinemeier Hansson

Rework reveals a better, quicker, and simpler method for achieving company success. You'll understand why making plans is overrated, why you don't need outside investors, and why ignoring the competition is a better option.

It will also help you identify challenges that you’re enthusiastic about and forces you to “scratch your own itch.” As a result, when you’re tackling a problem you genuinely care about, you’ll search for the solution with greater passion and intensity.

It instructs you to avoid building relationships with your audience using conventional marketing techniques. Teaching them creates a completely other connection that allows you to win their loyalty. Don’t outspend, out teach your competition. A must-read for every entrepreneur.