Is launching in India a no brainer for social media companies?

Instagram users by country:

1. India - 230 million

2. US - 160 million

3. Brazil - 120 million

4. Indonesia - 100 million

5. Russia - 63 million

YouTube users by country:

1. India - 467 million

2. US - 247 million

3. Indonesia - 139 million

4. Brazil - 138 million

5. Russia - 106 million

Facebook users by country:

1. India - 330 million

2. US - 180 million

3. Indonesia - 130 million

4. Brazil - 116 million

5. Mexico - 90 million

WhatsApp users by country:

1. India - 490 million

2. Brazil - 120 million

3. Indonesia - 85 million

4. US - 80 million

5. Russia - 67 million

Snap Inc. users by country:

1. India - 145 million

2. US - 108 million

3. France - 25 million

4. Pakistan - 22.3 million

5. UK - 21.4 million

LinkedIn users by country:

1. US - 190 million

2. India - 87 million

3. Brazil - 54 million

4. China - 50 million

5. UK - 33 million

Twitter users by country:

1. US - 77 million

2. Japan - 59 million

3. India - 24 million

4. Brazil - 19.1 million

5. Indonesia - 18.5 million

India is unarguably one of the biggest market for most giants. It's no secret that before TikTok got banned in India, India was its largest market too.

Is launching in India a no brainer for content and social media companies? The world's population currently is 7.9 Billion, of which India's population is 1.4 Billion (17.7% of the world population).

With Indian consumers' ever increasing appetite for new social media platforms, if you are a social media or a content platform, you should seriously consider large scale expansion in this country.