Indian Edtech Journey: A Potboiler Blockbuster Series!

Indian edtech journey is nothing short of a potboiler blockbuster series! With a loaded script and debutantes making a mark with their initial performances, the series had everyone hooked.

Pandemic accelerated edtech expansion with virtual modes of learning making a deep impact. K12 companies stared at a juicy opportunity.

Comes the latest twist in the plot with layoffs being reported all across the edtech segment with players cutting costs & focusing on profitability.

An unstable global economic environment further impacted by the Ukraine war has shaken grounds. So what lies ahead for this segment as it tries to battle shifting consumer loyalties?

While the segment is estimated to touch $10B in 2025, K12 players BYJUs, Doubtnut & Cuemath are looking to contribute $4.3B. Diversifying offerings and reviewing business model (opening offline centres) is allowing players cater to clients as hybrid learning takes centre stage.

Close to its heels is the Test preparation market with a $4 Bn market opportunity being driven by Vedantu, Unacademy and PW. With offerings in the upskilling that improve employability, the road ahead for this segment seems a little stable.

As the need for future ready talent is becoming paramount, players in the Online Certification including upGrad, Eruditus and Simplilearn & in the Skill Development space with the likes of Scaler, Newton School and Front Row are looking at capturing large chunks of market share.

While multi-starrer, big cast drama aka market players may have enjoyed the spotlight and also garnered success, it's time to look at reinventing the wheel of offerings for the edtech players to survive & grow in the coming times.

Will the old-star cast see a comeback in the Indian EdTech space?