You’ve done the hard work of creating great Memos. Now is your chance to get even more people reading them. 

Here’s how to drive traffic from your Twitter account to your Memos 👇👇

Below are tips for: 

1) creating a very focused profile 

2) adopting a retweet strategy that works 

3) composing your thread  

The example we use is a viral thread from Memo’d creator @MrOldBooks  (Jash Dholani) about a classic book:

But let’s first start with creating a hyper-focused Twitter profile, which is an important part of succeeding on Twitter.

A hyperfocus on a single topic is key to success on Twitter:

“The Old Books Guy | Sharing new ideas from old books | Follow for unforgettable insights from forgotten books”.

1. Less info on the creator, more on the topic - people just want new ideas/information/inspiration
2. Tell them exactly what they will get from following you

Retweet Strategy.

Retweets are all important for success on Twitter. They can massively leverage your content. Here’s how to do them successfully:

To get retweets from big accounts and influencers, you have to do threads on that influencer’s favorite books or interests.

Favorite books of big accounts/influencers can be found on sites like goodbooks.io and fivebooks.com

The ideal big account or influencer has open DMs and interests in common with your own account. 

Some books (or other forms of content) have many high-profile fans - these books are ideal raw material for threads; retweet probability is high.

Composing Twitter Threads. 

Obviously, you want your threads to link to your Memos so that people will leave Twitter to read them on Memo’d. 

But don’t just copy and paste Memo bullets into the thread. Instead, parse them into smaller tweets, and add white spaces between lines.

Your Twitter thread is ideally a piece of content complete in itself. Simply posting a few Memo points then linking to a Memo may not work - it can be seen as too promotional.