How Guest Podcasting Can Help You With Brand Exposure and SEO

Being a guest on other people’s podcasts is a fantastic way to build your personal brand, business, and everything else that encompasses the subject. I encourage my clients to go on what are called Podcast Tours.

Podcast Tours can be anything from 12 shows in a month, to 100 over the span of a year. You line up a series of podcasts and can even make it public, like how a musician announces a countrywide tour.

Podcasts each have their own audiences and these audiences have unique relationships with their hosts. They have trust. They are either entertained or they love the host enough to continue coming back, or they believe they are getting a substantive amount of value from them.

Coming on as a guest to any podcast and being introduced as so and so who specializes in X, is an act of endorsement. Edification. This is an opportunity for you to show off what you do and your characteristics.

As for increasing brand exposure, you are now known to each and every person who tunes in for that episode until the end of time. You are able to promote it to your own audience and it shows that you are doing something good enough that other people want to talk to you about it.

In addition, many podcasters have their own websites and blogs which they link to your own website and social media pages improving SEO, brand exposure, and a whole slew of other benefits.

It is important that each time your podcast interview is published, you promote it to your own social media following, email list, network, etc. This ensures that more people are able to watch and view it!