Robert Greene's 8 power laws for influencers
Jul 18, 2021 · 4 mins read
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The world is a royal court
Over the centuries, the nature of power has changed. It’s no longer wielded by the physically strong or a tyrannical dictator intimidating a populace into obeying his will. In today’s world, says Robert Greene in 48 Laws of Power, to be powerful, or even influential, requires subtlety and finesse.
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But don’t imagine the absence of force means you’re playing a fair and just game. The virtuous and honest will be exploited by those with less scruples. This is the nature of the world which, despite having moved on several centuries, still operates like a royal court.
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Inside this court, you must give the appearance of operating within the rules. Image and reputation are everything if you want to be powerful. At all times, make it seem you are an upstanding citizen who values democratic traditions. Behind the scenes, use seduction, charm and deception to get your way.
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Performing this juggling act requires self-control and mastery of emotions. Greene explains: “An emotional response to a situation is the single greatest barrier to power, a mistake that will cost you a lot more than the temporary satisfaction you might gain by expressing your feelings.”
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Of all the emotions, anger is the most ruinous to your chances of securing power. Even if you have been wronged by another, you must learn to bite your tongue and, in some cases, surrender (Law 22).
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This does not mean you submit. Outwardly, you acquiesce to the person or institution that has greater power over you at this moment in time. Inwardly, you rally your forces, bide your time, and wait for the moment to strike back.
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But remember: individuals rarely acquire power by themselves. Just as the great artists from centuries past needed rich patrons to fund their existence, you’ll need to find an influencer who will promote you to a wider audience.
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When searching for this patron, appeal to their self-interest (Law 13). Don’t make the mistake of thinking they care about you. Instead, offer your potential patron something – a way to make more money or the chance to enhance their reputation by being seen to do a good deed.
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Once this influencer has been found, remember Greene’s Law #1: Never outshine your master. Doing so, while you still rely on their followers, goodwill or political influence, can bring an abrupt end to their assistance and your dreams of gaining power.
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Patrons are vital to being noticed, and Law 6 is Court attention at all costs. Greene advises: “Stand out . . . Make yourself a magnet of attention by appearing larger, more colourful, more mysterious than the bland and timid masses.”
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