The Hidden Power of Introverts: Susan Cain's Quiet

Modern society doesn't always value introvert characteristics. People today like outgoing, gregarious types. But introverts are a necessary yin to extroverts' yang who shouldn't be undervalued.

Whether people are introverted or extroverted is partly genetic and partly nurture. Introverts' and extroverts' brains are wired differently. Specifically they have a different chemical response to stimulation like noise.

In the past, a person was measured by their character. In the 1900s as people moved around more and one's character wasn't always known in the new community, a winning personality became key to success. Carnegie's How to Win Friends and Influence People is a perfect example.

That 'culture of personality' has persisted into this century. Studies show that society ranks people higher in perceived competence when they are talkative and engaging. Studies also show that the perception is often wrong, and it's the quiet ones we should follow.

Introverts are deep thinkers. They often come up with the most unique ideas. But they get energy from quiet and solitude; their thinking is best done alone. This can be an asset as studies show a solution posited by a group is often the product of who spoke loudest, not wisest.

Introverts are terrific listeners. They don't look for echo chambers of their own perspective, making them wonderful partners and co-workers. They're open to hearing ideas and are more likely than extroverts to implement ideas even if those ideas run counter to their own.

Introverts are dedicated and persistent. While extroverts tend to be more 'well rounded,' trying many different hobbies and careers, introverts often go deep into one activity, subject, or field. They are often masters of their chosen field.

Introverts know waiting pays off. They are better at delayed gratification than are extroverts. In studies, introverts do better on standard tests, budgeting, diet, and even faithfulness.

Introverts speak up when they have something to say. They aren't necessarily shy; introverts just prefer to talk when they know the right answer or have a good solution. They are statistically more correct when they speak than are extroverts. If they talk, listen.

Bottom Line: It is cultural bias which has caused a societal imbalance wherein extroversion is preferred and introversion discounted. Neither introversion nor extroversion is better or worse. The two personality types should work in symbiosis.