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The LinkedIn Feature So Powerful, It Almost Feels Illegal to Know

Dec 26, 2022 · 2 mins read

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[Part 1]


What makes this LinkedIn feature so powerful?


• LinkedIn is heavily promoting it 💰

• takes very little effort 😌

• lets you talk 1-1 with your audience 🙌


So what’s this secret feature? 👀 🧵👇

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LinkedIn Audio Events!🎙️

It was launched a few months ago.


LinkedIn is aggressively pushing it through:


• real-time notifications, and

• email reminders,


to as many users as possible! 😍

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Here’s a case study:


My first LinkedIn Audio Event was Krusha Sahjwani’s book launch.


As Binati Sheth summarized, this is what happened during the 1-hour 👇

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The results:


• Total views: 2511. Live audience: 523. (Imagine creating live content with 500+ people ❤️)


• 50+ new followers.


• Tons of emojis, raised hands, and engagement.


• Interesting conversations in the panel.


• Great opportunity to establish thought leadership.

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LinkedIn Audio events will shape the future:


• Builds stronger connections.

• holds more attention than text.

• easy to consume than pictures or videos.

• simple to repurpose as a podcast.

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Here’s how you can host a LinkedIn Audio Event:


• Click + next to Events on the home screen.

• Under Event format, select Audio Event.

• Add the event name and details.

• Click Post.


It’ll appear on your followers' feeds. They’d also receive notifications when event starts.

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Promote your LinkedIn Audio event:


1. Agenda

• Create an agenda with key topics.

• Hold the event for at least 15 minutes.


2. Guest speakers

• Invite speakers for engaging conversations.

• Ask them to share the event with their network.



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