The LinkedIn Feature So Powerful, It Almost Feels Illegal to Know
Dec 26, 2022 · 2 mins read
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[Part 1]
What makes this LinkedIn feature so powerful?
• LinkedIn is heavily promoting it 💰
• takes very little effort 😌
• lets you talk 1-1 with your audience 🙌
So what’s this secret feature? 👀 🧵👇
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LinkedIn Audio Events!🎙️
It was launched a few months ago.
LinkedIn is aggressively pushing it through:
• real-time notifications, and
• email reminders,
to as many users as possible! 😍
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Here’s a case study:
My first LinkedIn Audio Event was Krusha Sahjwani’s book launch.
As Binati Sheth summarized, this is what happened during the 1-hour 👇
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The results:
• Total views: 2511. Live audience: 523. (Imagine creating live content with 500+ people ❤️)
• 50+ new followers.
• Tons of emojis, raised hands, and engagement.
• Interesting conversations in the panel.
• Great opportunity to establish thought leadership.
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LinkedIn Audio events will shape the future:
• Builds stronger connections.
• holds more attention than text.
• easy to consume than pictures or videos.
• simple to repurpose as a podcast.
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Here’s how you can host a LinkedIn Audio Event:
• Click + next to Events on the home screen.
• Under Event format, select Audio Event.
• Add the event name and details.
• Click Post.
It’ll appear on your followers' feeds. They’d also receive notifications when event starts.
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Promote your LinkedIn Audio event:
1. Agenda
• Create an agenda with key topics.
• Hold the event for at least 15 minutes.
2. Guest speakers
• Invite speakers for engaging conversations.
• Ask them to share the event with their network.
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