What makes this LinkedIn feature so powerful?

• LinkedIn is heavily promoting it 💰

• takes very little effort 😌

• lets you talk 1-1 with your audience 🙌

So what’s this secret feature? 👀 🧵👇

LinkedIn Audio Events!🎙️

It was launched a few months ago.

LinkedIn is aggressively pushing it through:

• real-time notifications, and

• email reminders,

to as many users as possible! 😍

Here’s a case study:

My first LinkedIn Audio Event was Krusha Sahjwani’s book launch.

As Binati Sheth summarized, this is what happened during the 1-hour 👇

The results:

• Total views: 2511. Live audience: 523. (Imagine creating live content with 500+ people ❤️)

• 50+ new followers.

• Tons of emojis, raised hands, and engagement.

• Interesting conversations in the panel.

• Great opportunity to establish thought leadership.

LinkedIn Audio events will shape the future:

• Builds stronger connections.

• holds more attention than text.

• easy to consume than pictures or videos.

• simple to repurpose as a podcast.

Here’s how you can host a LinkedIn Audio Event:

• Click + next to Events on the home screen.

• Under Event format, select Audio Event.

• Add the event name and details.

• Click Post.

It’ll appear on your followers' feeds. They’d also receive notifications when event starts.

Promote your LinkedIn Audio event:

1. Agenda

• Create an agenda with key topics.

• Hold the event for at least 15 minutes.

2. Guest speakers

• Invite speakers for engaging conversations.

• Ask them to share the event with their network.