Masterplan: the life lessons of Conrad Hilton
Feb 03, 2023 · 4 mins read
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Part 1 - Hilton's dusty, unportentous beginnings
You know Paris & maybe Nicky Hilton.
But do you know their GREAT-Grandfather who created the world’s first international hotel chain?
A man who bought America’s most expensive house And left BILLIONS to charity.
Meet: Conrad Hilton An underrated tycoon who came from nothing:
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Conrad Hilton’s “Be My Guest” was published in 1957.
When you stay at a Hilton Hotel, you may find it in your bedside drawer.
He actually wrote it himself. Tip: it’s more fun than the Gideon Bible. The story...
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1887: Conrad Nicholson Hilton is born on Christmas day.
Father Gus is a Norwegian immigrant who sells supplies in the back blocks of New Mexico.
Gus opens a store, but the financial crash of 1907 wipes out the family.
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But the Hiltons still have:
- A very large adobe house next to a main railway line
- Mrs Hilton’s great cooking
- Helping hands (there’s lots of kids)
They turn the family house into a hotel. With room & meals only $2.50 a day, it does well.
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By the time he’s 23, Conrad has been working for his dad for 11 years.
Dad makes him a business partner, but he’s eager to go out on his own.
Anything but hotels!
Conrad’s dream is to own a chain of banks. At 26, he raises enough money to start a small one.
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Then WW1 happens.
Hilton spends his service in France.
While on active duty back in the U.S. he gets the news that Gus Hilton has died in a car wreck.
Returning to New Mexico, his home town now seems like “a toy town of adobe and wood surrounded by emptiness”.
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With savings of $5011 and “big ideas”, Conrad still pursues his dream of owning a chain of banks.
He only meets brick walls.
A dying man, a friend of his father’s, instructs him to go to Texas:
“There you will make your fortune”.
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Hilton moves to Cisco TX, where he looks around to buy a small bank.
Again he gets nowhere.
Exhausted, he enters a small, very crowded hotel to find a room for the night.
Then a thought: Could this bustling, rundown hotel, the Mobley, be a better idea than owning a bank?
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Like most people in Cisco, the hotel’s owner is crazed by the possibility of oil riches - and eager to sell.
Hilton hands over his life’s savings.
The Mobley becomes the first of several ‘old dowagers’ i.e. decrepit properties with good finances - that Hilton buys.
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But Hilton wants something more: his name on the front door.
The first ‘Hilton Hotel’, in Dallas, is a massive project. He has to raise a million dollars.
After running out of money twice, in August 1925 the hotel finally opens.
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