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Masterplan: the life lessons of Conrad Hilton

Feb 03, 2023 · 4 mins read

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Part 1 - Hilton's dusty, unportentous beginnings

You know Paris & maybe Nicky Hilton.


But do you know their GREAT-Grandfather who created the world’s first international hotel chain?


A man who bought America’s most expensive house And left BILLIONS to charity.


Meet: Conrad Hilton An underrated tycoon who came from nothing:

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Conrad Hilton’s “Be My Guest” was published in 1957.


When you stay at a Hilton Hotel, you may find it in your bedside drawer.


He actually wrote it himself. Tip: it’s more fun than the Gideon Bible. The story...

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1887: Conrad Nicholson Hilton is born on Christmas day.


Father Gus is a Norwegian immigrant who sells supplies in the back blocks of New Mexico.


Gus opens a store, but the financial crash of 1907 wipes out the family.

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But the Hiltons still have:


- A very large adobe house next to a main railway line

- Mrs Hilton’s great cooking

- Helping hands (there’s lots of kids)


They turn the family house into a hotel. With room & meals only $2.50 a day, it does well.

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By the time he’s 23, Conrad has been working for his dad for 11 years.


Dad makes him a business partner, but he’s eager to go out on his own.


Anything but hotels!


Conrad’s dream is to own a chain of banks. At 26, he raises enough money to start a small one.

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Then WW1 happens.


Hilton spends his service in France.


While on active duty back in the U.S. he gets the news that Gus Hilton has died in a car wreck.


Returning to New Mexico, his home town now seems like “a toy town of adobe and wood surrounded by emptiness”.



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With savings of $5011 and “big ideas”, Conrad still pursues his dream of owning a chain of banks.


He only meets brick walls.


A dying man, a friend of his father’s, instructs him to go to Texas:


“There you will make your fortune”.

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Hilton moves to Cisco TX, where he looks around to buy a small bank.


Again he gets nowhere.


Exhausted, he enters a small, very crowded hotel to find a room for the night.


Then a thought: Could this bustling, rundown hotel, the Mobley, be a better idea than owning a bank?

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Like most people in Cisco, the hotel’s owner is crazed by the possibility of oil riches - and eager to sell.


Hilton hands over his life’s savings.


The Mobley becomes the first of several ‘old dowagers’ i.e. decrepit properties with good finances - that Hilton buys.



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But Hilton wants something more: his name on the front door.


The first ‘Hilton Hotel’, in Dallas, is a massive project. He has to raise a million dollars.


After running out of money twice, in August 1925 the hotel finally opens.

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