"Fifth Estate as an agency brings to life identities of its partner brands in their most powerful 
form. Fashioned from deeply rooted values, uncompromised by the constraints of mainstream 
collective influences, these identities are designed to stand the pressures of time, competition 
and dilution.  
This strength and durability earned by maintaining the sanctity of the development process 
and single-mindedly seeking originality, individuality, merit and authenticity. This process never 
fails to yield results and ensures that outcomes are consistently moulded in the most 
successful terms which are in the best interests of all; often disruptive but never mediocre. 
Maintaining this delicate balance is only possible through an independence of thought, 
intelligence of insights and an unwavering pursuit of excellence. 
 
"