Next on Netflix : Pepsi, Where's My Jet?
Nov 25, 2022 · 2 mins read
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Netflix knows the formula by now; arguably, they invented it. Take one barely believable tale of middle America, add a host of zany characters, throw in some famous faces, exotic places, add a final emotional redemption journey and you’ve got a guaranteed hit on your hands.
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'Pepsi, Wheres My Jet?’ landed on the world’s most-watched platform in mid-November and has already caused a stir. Who doesn’t enjoy a chance to root for the little guy against an unscrupulous, faceless corporation in an epic case of David versus Goliath?
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The story concerns an ambitious young man named John Leonard and hinges on probably the most expensive case of false advertising by any multinational corporation to date. In the early 1990s, Pepsi launched an inventive advertising campaign based on the idea of Pepsi Points.
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Coca-Cola held tight to the market share at the time. To help their brand seem cooler and win the so-called 'Cola Wars,' Pepsi brought on board some of the most recognizable faces of the 90s: Cindy Crawford, Shaq, Michael Jackson. Coca-Cola in comparison had the polar bear.
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For readers too young to remember, the 'Cola Wars' was a real, actual advertising campaign whereby competing cola companies battled to become the ‘best.’ Judging from scenes in this four-part docuseries, the only casualty in the decades-long carbonated conflict was style!
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The offer was clear: collect points for every can you purchase, then exchange those points for rewards such as T-shirts, hats and sunglasses, emblazoned with the famous Pepsi logo. The ad shows a student arriving at school in a Harrier jet, presumably acquired by redeemed points.
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Pepsi, for all their legal eagles, made a grave error. The Harrier was advertised as the reward for collecting 7 million Pepsi Points. They neglected to include any fine print. 20-year-old John Leonard wasn’t looking for some handout. He came equipped with a viable business plan.
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He was ready to drink his way to a military jet-powered aircraft. He didn’t intend to raise awareness of other cases of advertising misrepresentation. One Pepsi offer in the Philippines ended in riots, firebombs, and even deaths. Pepsi has form promising what they can't deliver.
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If you love a good underdog story, have even a passing interest in curious case history, or enjoy reliving the 1990s, this docuseries is for you. As inspiring as it is bizarre, you’ll find your toes tapping to quality tunes while you boo at the stuffy Pepsi executives.
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'Pepsi, Where’s My Jet?’ is much more than a lawsuit. It’s a story of friendship, a tale of trust and one young person’s stubborn determination to shape his own future while holding a huge company to account.
Watch out, Pepsi; no amount of money will do. Johnny wants a jet!
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