Creating Consistently on LinkedIn is a Double-Edged Sword

Most creators start on LinkedIn to:

• build their dream business 🤩

• grow an audience,

• create a personal brand.

But they stop before they can taste success 😕

Here are 2 deadly mistakes creators make (and how to avoid them) 🧵👇

#1  Scattered ideas lead to no goal

Regular posting makes you run out of ideas.

To maintain your consistency, you post without adding value to the readers.

This results in scattered posts addressing topics that lead nowhere 😢

The solution: Build a strategy aligning with your long-term goal 🎯

Ask these questions before posting:

• Does this post move me towards my goal?

• Will this educate/inspire people?

• Do I feel proud of this post?

If you answered “no” to any question, then hold off. Don’t post a mediocre post to maintain your streak.

Quality content >>> posting daily 🙌

More about building a content strategy that aligns with your goal here:

#2  The trap of turning yourself into a “brand”

Creating a personal brand makes your audience remember you.

But if you bind yourself tightly to your “brand,” you’ll miss the “personal” element that connects with your readers.

To avoid this, don’t only talk about what your personal brand entails.🙅‍♀️

As a human, you have multiple facets to your personality. Show it to your audience. Be vulnerable.

You’ll create a deep connection with your readers when you:

• show your authentic self,

• talk about your hobbies & interests, and

• share tidbits about your life 😊

LinkedIn has 850 million+ members worldwide. Undoubtedly, it’s a powerful platform to build your business 💪

Since less people create content consistently, it’s easy to start today and build your brand - regardless of your niche.

LinkedIn pays off in the long run. But only a few people utilize its power.

If you want a step-by-step formula to:

• leverage LinkedIn without burning out,

• build a solid brand, and

• attract high $$$ clients,

Get my ultimate LinkedIn guide 👇

anangshaalammyan.gumroad.com 

Mistakes people make while growing on LinkedIn, TL;DR:

#1  Creating mediocre posts to maintain a streak.

To avoid: Take breaks when you run out of ideas.

#2  Only posting what relates to their “brand.”

To avoid:

• Don’t only talk about work.

• Share your authentic self.