Spoilt For Choices: Indian Viewers Want Entertainment, Entertainment and Entertainment!

Remote batteries die fast as the search to find the right meal accompaniment is a task to find. Reason? A multitude of choices available for the viewers.

Technology boom has made the entertainment industry bloom & evolve into segments challenging people's senses to their optimal levels.

What multiplexes did to the VCR/DVD industry, history is getting repeated as the growing OTT market is looking to upstage the big screen entertainment.

On Demand Video, with a market opportunity of $2 Bn, is transforming the viewer experience. Players like Disney+ Hotstar, Hoichoi and MX Player have been capturing the maximum audience base.

Driven by growing technology penetration, gaming segment is being seen as an important pillar of the economy. Players like Nazara, Bombay Play and Games 24 seven are looking to make the most of the $1.8 Bn opportunity.

The On-demand Audio entertainment segment is also a sunrise opportunity worth $881 Mn. Integration of evolving technologies is providing cutting-edge user experience with the market opening up for players like Kuku FM, Khabri and Pocket FM.

Taking a leap from the traditional modes, Digital Publishing is scripting a new story and creating futuristic avenues in reading. Platforms like YourStory, Pratilipi and Inc42 are transforming the digital publishing space.

Accelerated adoption of smart devices is fuelling the demand of these segments ensuring seamless customer experience.

Rollout of 5G networks and expansion of high-speed internet contributing to the growth of the market.

Will the entertainment segment find profitability and be able to catch viewer attention with these sea of choices?