Current Valuation: $2.0 billion (Public information from Feb 2022)

Funding Raised: $965 million

Rounds Of Funding: 10

No.Of Investors: 63

Loss: ₹79 crore in FY22

Revenue: ₹2400 crore in FY22

Did you know India's 42nd unicorn, FirstCry introduced the concept of 'omnichannel' retail in the baby and kids' products segment in India?

India’s first e-commerce platform for baby and kids' products, FirstCry, was founded by Supam Maheshwari and Amitava Saha in 2010.

Supam is the CEO of FirstCry and is an IIM Ahmedabad graduate whereas Amitava is the COO of FirstCry and has a master's degree from IIM Lucknow.

Together, they have played pivotal roles in the establishment and growth of FirstCry, helping shape the company into a prominent player in the baby and kids' products industry in India.

What is unique about this start-up is that it started off as an online store but later expanded its presence to offline retail as well.

With the concept of 'omnichannel' retail in the baby and kids' products segment in India, customers have the convenience of shopping for products both online and offline through FirstCry's extensive network of retail stores.