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Digit: How India’s 38th unicorn simplified insurance for Indians

May 08, 2023 · 2 mins read

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[Part 1]

Did you know India’s 38th unicorn, Digit Insurance has star Indian cricketer, Virat Kohli as its investor and brand ambassador?

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You may have seen the catchy ‘Let’s Do The Digit Dance’ advertisement. But are you aware of the story behind the insurtech company’s immense success?

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Founded in 2016 by Kamesh Goyal, Digit Insurance aimed at making insurance simple for Indians by providing transparent insurance solutions.

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The Bengaluru-based startup was registered in December 2016 and it wasn’t until late-2017 that the company sold its first policy. Since then, Digit has been on a growth journey.

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Part of the reason behind Digit’s consistent growth is the experience of its co-founder. For 25 years, Kamesh has been an integral part of the insurance industry.

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Serving as the CEO, and COO for Bajaj Allianz and working in senior positions in companies such as ICICI Lombard, and Royal Sundaram helped him build one of the most successful insurance companies in the country.

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