Tips For An Optimized Social Media Profile

High quality profile picture 📸

You should be able to see the whites in your eyes and be facing or near-facing the camera. Make sure it’s clear and not blurry. Use tools like Lightroom to adjust lighting.

The same handle (@) across all platforms.

For example, my handle is almost always @ isaacmashman. Except on memo’d it’s @isaac 

High quality header image 🏙️

Not all platforms have header images, but for those that do like Facebook and Twitter, make sure your header image is of YOU!

Avoid having a lot of text and factor in how your image will look on desktop AND mobile

Include URLs 🔗

Where there is a slot for an URL, use it! If you don’t have your own domain yet you can link another social media profile, your podcast, book, work, etc.

An engaging bio 🗞️

Your bio should include who you are and what you do. Start with something personable! For example, I’m “Addicted to coffee and standards”

Be able to o convey the most important aspects of you and your expertise.

Content! 🔥

The last thing people want to see when they’re looking at a profile is an empty profile. Even if you don’t use a platform frequently, create a few posts to portray that you’re a real person.