Why are people obsessed with BTS?

BTS, also known as the Bangtan Boys, is a South Korean boy bandof seven members— Jin, Suga, J-Hope, RM, Jimin, V, and Jungkook. They have an obsessive fanbase that extends way beyond their homeland.

BTS made headlines in 2020 with the hit single “Dynamite,” which became the first K-pop song in history to debut at No. 1 on the US Billboard “Hot 100” chart. Their song, “Butter” (2021) got more than 60 million YouTube views in its first 12 hours online.

1. BTS is genuine: We often see pop stars as perfect. But BTS talks openly about their struggles and anxieties instead of projecting a polished image at all times. They write about positivity, mental health, and loving yourself in their songs.

2. BTS is fun: Fans love watching the group and individual members in livestream, or other videos. They make everyone laugh and forget about worries. They share their personal life with fans willingly and that is what makes fans feel connected.

3. Hard work and passion: BTS frequently write their own songs and lyrics. They make entertaining and inspiring songs and manage most of their own social media presence. Their personal growth and vulnerability inspires fans.

4. Socially conscious lyrics: BTS lyrics are about the pressures of teen life in South Korea, and social issues. This allows their fans to identify with them, and gives them more credibility than other boy bands.

5. Accessibility: The fan obsession is due to having access to the lives of BTS members. They are on Instagram, Twitter, YouTube, Weverse, and VLIVE. Fans feel like they are getting an insider’s view.

“We came together with a common dream to write, dance and produce music that reflects our musical backgrounds as well as our life values of acceptance, vulnerability and being successful,” said BTS’s leader, RM, in a 2017 interview with Time.

Final Note: BTS’s success is a result of talent, hard work, good marketing, openness on social media and blunt and honest lyrics. Fully owning their status as an underdog group from South Korea has allowed them to compete with big-budget bands.

The BTS’s fans are nicknamed ARMY for their well-organized and loyal following. Fans are in love with their style, innocence, and passion for music. Let’s learn what is unique about BTS and what makes their fans so obsessed.